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JAMES NG YIN TENG AND DATO KEE HUA CHEE
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DATO KEE HUA CHEE ENJOYING HIS MAGNUM
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NOTICE THE GIGANTIC MAGNUM! YUMMY!
DATO FARAH KHAN CREATED THESE 5 ICE CREAM WRAPPERS FOR MAGANUM! LOOKS TOO GOOD TO EAT AND LUCKILY THEY ARE INEDIBLE
MR MALAYSIA JAMES NG YIN TENG AND DATO KEE HUA CHEE LOVE MAGNUM
PLEASURE SEEKERS!
Magnum Celebrates Chocolate Pleasure
“Magnum and Farah Khan collaboration in Pleasure
Seekers Collection”
MAGNUM the brand well known for its premium
chocolate ice cream which is associated with lux-lifestyle recently launched
the Celebrate Chocolate Pleasure campaign. The campaign was launched to
strengthen Magnum’s positioning as a chocolate expert that uses the finest and
most divine quality of Belgian chocolate in its ice cream.
“Tonight
marks a new milestone for MAGNUM as
we celebrate chocolate Pleasure with the unveiling of the all-new packaging
design for Magnum’s signature flavors - the Classic, Almond, Chocolate Brownie
and Gold”, said Mr Herry Budiazhari, Marketing
Director of Unilever (Malaysia) Holdings Sdn Bhd.
“Magnum further celebrates chocolate pleasure
with a fashionable re-launch. What do you get when chocolate decadent meets the
finest aesthetic of fashion creations? Certainly a unique yet exciting fashion
collaboration between MAGNUM and Farah Khan, an international label
whose brand DNA showcases versatility in every luxurious, bold and glamorous
statement creations.
"The unique collaboration features hand beaded dresses
creations inspired by the five flavours of MAGNUM
ice creams”, he further added.
“The idea of
combining chocolate with art, interpreting into fashion pieces is a brilliant
collaboration. It has given me great pleasure to be part of this collaboration.” quoted Dato’
Farah Khan.
Regarded as a style icon and known for creating
inspiring fashion pieces, Dato’ Farah Khan created The Pleasure Seekers Collection. The special
capsule collection inspired by MAGNUM
Ice Cream’s 5 iconic and unique flavours – the MAGNUM Gold, MAGNUM Classic,
MAGNUM Almond, MAGNUM Chocolate Brownie and MAGNUM Chocolate & Strawberry.
The one-of-a-kind collection infuses
MAGNUM Ice Cream’s decadent richness
with FARAH KHAN’S distinctive design
vision. Effortlessly glamorous, the exclusive pieces were brought to life by FARAH KHAN’s signature delicate beads and
embellishments that were hand-sewn, bead-by-bead to ensure each piece is as
beautiful as its craftsmanship.
The
collection was debuted with a grand entrance of Precious Gold, a stunning
creation inspired by MAGNUM Gold.
The dress was designed with hand-embroidered antique
gold beads in swirling light and dark hues.
The exquisite detailing of the
design amplifies the attitude of MAGNUM
Gold - delightful and utterly divine.
The next FARAH KHAN piece - Luscious Chocolate & Strawberry
was inspired by the luscious flavour of the MAGNUM Chocolate & Strawberry, swirls of hand-sewn adornments
in golden brown compliments the stunning piece with a glamorous allure. The
sumptuous sparkle replicates the sheer delight of the MAGNUM indulgence.
The rich
taste of the MAGNUM Chocolate Brownie
inspired FARAH KHAN’s creative team
to invent Luxurious Chocolate Brownie, the third look which is a delicious
piece, delicately crafted and drenched with glorious matte and shiny rich brown
beads and embroidery.
The fashion
show continued with Heavenly Almond, a FARAH KHAN number that is inspired by the texture symphony of the MAGNUM Almond. Carefully hand-beaded by
artisans around South East Asia, a mixture of matte and shiny brown chocolate
beads and specks of frosted bronze embellishments adorn this inimitable piece.
For the
fifth look, FARAH KHAN wowed the
crowd with Irresistibly Classic. Inspired by the all-time-favourite MAGNUM Classic featuring shades of
opulent bronze were used by the FARAH
KHAN creative team to mirror the smooth and silky Belgian Chocolate coating
of this iconic favourite.
The
highlight of the event was the fashion show finale, where models in the 5
signature creations each made their appearance with the MAGNUM ice cream which inspires their look together with Mr Herry Budiazhari, Marketing Director of
Unilever (Malaysia) Holdings Sdn Bhd and along with Dato’ Farah Khan, Creative Director of Farah Khan.
The event
also marked the unveiling of an all new packaging of MAGNUM Ice Cream during the event. The
new packaging design symbolizes Magnum’s brand image as the pioneer of
chocolate expertise and ice cream by introducing fresh and exciting ice cream
product innovations.
The contemporary design features a bold and distinctive
presence of the ‘M’ logo and the famous Belgian Chocolate Crack.
Aside to
the five signatures hand beaded creations, The Pleasure Seekers collection also
featured five MAGNUM inspired FARAH KHAN sweatshirts. FARAH KHAN’s creative team gave a quirky
edge to the brand’s classic sweater with embellished letters on each sweatshirts.
During the Fashion show, the models paraded together with the MAGNUM Precious Models created by FARAH KHAN.
The MAGNUM ice cream replicas were exclusively created by FARAH KHAN for MAGNUM KUALA LUMPUR, the first pleasure store in the world with two
infinity bars.
The event also marked the kick-off
of the Magnum Celebrates Chocolate
Pleasure campaign which will be continued through a series of activities at
One Utama from the 20th till 24th May 2015 and a
digital hunt using Google street view to locate the exclusive pieces designed
by FARAH KHAN.
Winners of the
digital hunt will walk away with a tailored piece of the dress or the
sweatshirts designed exclusively by FARAH
KHAN. Consumers can log on to www.magnumpleasurehunt.com.my to join the contest and win the
exclusive pieces.
Three of the five hand beaded dresses will be displayed at
Magnum Kuala Lumpur and the remaining two will be displayed in Magnum Putrajaya
until June 2015.
The
new Magnum ice cream is now available at all leading supermarkets,
hypermarkets, convenience stores, and petrol marts; and will be available
individually for the suggested retail price of RM4.00 per piece for core range
and RM4.50 per piece for Magnum Gold.
For more information on the campaign,
log on to Magnum’s Facebook Page at www.facebook.com/Magnum.
About Magnum
Launched in 1989, Magnum was the
first handheld ice cream targeted as a premium adult offering. Today, Magnum is
one of the world's leading ice cream brands, selling one billion units annually
worldwide and it is the biggest brand of Unilever Ice Cream.
About Dato’ Farah Khan
Described as one of the most
influential woman in the fashion business, Dato’ Farah Khan is a style icon who established her own
eponymous brand, FARAH KHAN in 2007.
It was her passion to reinvent the way modern women dress, which fuelled
the conception of the FARAH KHAN brand. Combining Asian intricate beadwork with
versatile fabrics, the FARAH KHAN brand gives women the freedom to be bold and
glamorous all at once.
From hot pieces designed for the red carpet to amazing
separates and cocktail dresses, FARAH KHAN’s attention-grabbing aesthetics are
luxurious, one-of-a-kind investments.
FARAH KHAN’s appeal stretches from style personalities Kimora Lee
Simmons, Paris Hilton and Giuliana Rancic to Hollywood darlings Nina Dobrev,
Selena Gomez and Vanessa Hudgens and actresses Teri Hatcher and Sarah Hyland.
FARAH KHAN’s success goes far beyond her role as a Creative Director.
Outside of her brand, she is a pioneering businesswoman and an entrepreneur.
As
President of The Melium Group, Farah oversees a premier retail company that
holds over 100 international luxury fashion and lifestyle brands in Malaysia
including Aigner, BOSS, Emilio Pucci, Givenchy, TOD’S, Stuart Weitzman and
Saint Laurent.
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